NBC GOLF orlando headquarters
The NBC Golf Channel’s change to its current logo represented a dramatic shift, one in which its existing brand and the NBC Peacock were merged in to a completely new and modern identity. We had the privilege of being given the responsibility of determining how to bring this new logo to life at its debut in their state-of-the-art headquarters. Our mission was clear:
• Maintain the integrity of an iconic symbol in the NBC Peacock while rallying attention around the exciting new Golf Channel brand
• Create a consistent and impactful brand look in both interior and exterior spaces, as well as for elements used on-air
• Connect with the Golf Channel viewing audience while amplifying the brand on campus for employees, executives, advertisers and more
• Participate in the process of construction and renovation on the Orlando campus that further defined the significant changes happening at the world’s premier golf television destination
The breadth of expertise represented by the Method3 staff was utilized fully in this project. The combined experience of our design and production teams shined. Research, strong survey information, and project management’s efforts from production through completion, along with our highly skilled install team, all played critical roles in the success of this project. It was a special experience to be part of the rebrand launch and to work closely in a successful partnership with the Golf Channel team.